Wild Turkey Distillery, Lawrenceburg, Kentucky

Wild Turkey 101

Campari Group (Wild Turkey, est. 1940)

Wild Turkey 101 is the bourbon that refuses to compromise. When the industry trend moved toward lower proofs and smoother profiles designed to offend no one, master distillers Jimmy and Eddie Russell held the line at 101 proof — the same proof the brand has bottled since the beginning. The secret is their unusually low barrel entry proof of 110°, compared to the legal maximum of 125°. That means less water added before barreling, which means more of the distillate’s character survives the aging process. At $22–$28, this is arguably the greatest value in American whiskey. It makes the case that boldness and drinkability aren’t opposites.